About Auto Action Restyling – Trusted Automotive Customization in New Jersey
Customizing vehicles with premium aftermarket upgrades built on over 45 years of craftsmanship and innovation.
Your Vehicle Makes a Statement—We Make Sure It Says the Right Thing
Auto Action Restyling was built on the trusted legacy of Auto Action Group, delivering premium vehicle customization since 1978. In 2025, we launched Auto Action Restyling to focus exclusively on retail and fleet clients across New Jersey.
From our high-tech facility in Kenilworth, we serve over 600 dealerships and are growing. We promise precision installs, performance-driven products, and service that puts your success first.
Our Mission & Core Values
We believe your vehicle should work harder, look better, and represent you fully.
That’s why our mission is to deliver industry-best upgrades that maximize value and reflect our core values:
Precision in Every Detail
Partnership-Driven Service
Products That Perform and Last
Commitment to Clean,
Damage-Free Installs
Speed Without Compromise
Our Story: A Legacy of Trust, Built for Today
In 1978, Auto Action Group began as a small shop with a bold vision: to raise the standard for how vehicles look and perform. Over decades, we built trust with over 600 dealers, became a go-to partner for OEM programs, and earned national recognition from SEMA PRO and NTEA. In 2025, we launched Auto Action Restyling to serve today’s drivers, dealerships, and fleet managers—fast, reliable, and factory-grade.
We saw the problems: Retail clients getting low-quality installs. Dealerships juggling multiple vendors. Fleets needing upgrades done right, and on time.
We built Auto Action Restyling to solve all that—with precision, speed, and service that scales.
One vendor. Every vehicle. All the extras.
Backed by 47 years of craftsmanship—done right the first time.
Meet the Team
Joe Cardinale
Partner / President
Josh Poulson
Partner & Strategic Operator
Cesar Fonseca
General Manager
Years at Auto Action: 18 years
📧 cesarf@autoactiongroup.com
📞 908‑259‑4942
Marco Cardinale
Shop Manager
Years at Auto Action: 6 years
📧 marcoc@autoactiongroup.com
📞 908‑280‑4184
- Drives a lifted 2013 Ram 2500 Laramie with custom wheels and tires.
- Rides a 2024 Harley Davidson Low Rider ST on the weekends.
Lia Cardinale
Customer Service Representative
Years at Auto Action: 5 years
📧 liac@autoactiongroup.com
📞 908‑280‑2271
- Cruises in a 2019 Chevy Trax with a black roof and matching black wheels.
Cynthia Torres
Customer Service Representative
Years at Auto Action: 2 months
📧 cynthiat@autoactiongroup.com
📞 908‑271‑8971
- Drives a Jeep Grand Cherokee with sleek tinted windows.
Christopher Pepper
Sales Leader
Years at Auto Action: 1 year
📧 christopherp@autoactiongroup.com
📞 908‑290‑5392
- Behind the wheel of a 2025 GMC Sierra 1500, upgraded with custom Katzkin leather interior.
Karen Licciardi
Senior Account Executive
Years at Auto Action: 24 years
📧 karenl@autoactiongroup.com
📞 732‑927‑0282
- Rolls in a Lexus IS 300 F Sport with painted calipers and a dash cam.
Rich Shanley
Senior Account Executive
Years at Auto Action: 20 years
📧 richs@autoactiongroup.com
📞 908‑868‑6519
- Drives an Acura equipped with red calipers and a dash cam.
Bennie Larrier
Account Executive
Years at Auto Action: 6 months
📧 benniel@autoactiongroup.com
- Drives a Chevrolet Equinox with a dash cam—practical and reliable.
Supported by a team of 35+ certified installers across six service divisions
Our Facility:
Inside our 20-bay facility in Kenilworth, craftsmanship meets cutting-edge tech. Supported by service center, we deliver scalable, factory-grade upgrades with unmatched consistency and care.
Explore Our Services Across New Jersey
From our facility in Kenilworth, NJ, we proudly serve individual drivers and large-scale commercial clients across Edison, Woodbridge, Perth Amboy, and other areas throughout Union, Middlesex, Monmouth, and Orange counties
Certifications, Affiliations & Recognition
SEMA PRO Member
NTEA Member
Exclusive partner to 600+ dealers across NJ, NY, and PA
Preferred vendor for Penske, DCH/Lithia, and Open Road Auto Group
What Our Clients Say
Over 60% of our customers come back for more, and that kind of loyalty means everything to us. They return because we deliver expert installs, no-hassle service, and real results—done right the first time. We know how much that trust matters, which is why we’re working on building a loyalty and referral program just for our loyal customers. Stay tuned for updates.